Janelle Monáe performs at Ruby Skye in San Francisco
Software Launch Event in New York
When a leading global company held three major events in three different cities in three days, they turned to Empire Entertainment's multi-tasking bandwidth to ensure that all three events would receive full attention and be executed flawlessly.
October 20, 2010 – Las Vegas, NV
When the client was looking for a headline act for a huge 80’s themed party to take place at The Beach @ Mandalay Bay in Las Vegas, Empire recommended and secured Huey Lewis and the News. In front of an audience of over 5000 attendees, Huey Lewis and the News rocked the hotel's Beach Pool Stage for 75 minutes, and had the crowd dancing and singing along to their hits such as "Power of Love," "I Want a New Drug," and "The Heart of Rock & Roll." Empire succeeded in selecting the perfect talent for this particular audience as it received the highest marks in this event's history from attendees. Beginning with the proposal process, Empire was responsible for all contracting, scheduling, production, and logistical elements for the band's performance. In addition, Empire served as stage manager, coordinating various elements including VIP executive remarks, break-dancer performances, DJ, and the timing of a finale fireworks display set to it's own soundtrack, which went off immediately following the band's performance.
October 21, 2009 – San Francisco, CA
Empire was onsite at one of San Francisco's hottest nightspots, Ruby Skye, to help produce a sponsored event surrounding a major conference. Two weeks prior to the event the client came to Empire with the desire to book an energetic headline artist to wow their attendees. Working with the client's internal relationship managers, Empire quickly secured and contracted funky, up-and-coming hip-hop rocker Janelle Monáe to perform. Her dance moves tore up the stage, but she also found time to paint a picture and hand it to a lucky guest. As Janelle Monáe finished her hectic and eclectic set, a senior marketing executive took to the stage to announce a special surprise: the company’s new product was set to launch at midnight and this group of 500+ guests would be the first to own it. 100,000 watt DJ & drummer sensation DJ Ravi Drums joined the executives on-stage to provide a drum roll for the countdown to the midnight launch and then took over the party with a custom rendition of Black Eyed Peas' "Boom Boom Pow" featuring a lyrical reference of the client’s product. DJ Ravi Drums kept the party going well past two in the morning with his brand of high-energy drumming. Empire secured and provided technical and logistical support for Janelle Monáe and DJ Ravi Drums in addition to managing their performances and the flow of the evening.
October 22, 2009 – New York, NY
For the conclusion of 3-days of events for this client, Empire was onsite to globally launch the client's new product at Skylight Studios in New York City. Filled with live demonstrations, art gallery exhibits, and product vignettes, 350 journalists, bloggers and executives gathered to buzz about the new release. The company’s CEO enthusiastically welcomed the crowd while the 5 year-old star from the company’s well-known TV commercials won over the audience with her sassy and charming appeal. The event provided a fun and interactive hands on environment to showcase the product’s approachable and streamlined functions of organizing everyday life. Empire was responsible for site selection and acquisition and secured Skylight Studios for this global launch event. Empire served as main liaison with venue & client regarding contracts, payment, schedules and permits as well as providing miscellanous support services including archival photography and a makeup artist for their presenting executives.
Whether it is securing headline talent, selecting the ideal venue, or handling all production and logistical needs, Empire Entertainment is a capable of executing simultaneous or back-to-back high-profile events on opposite coasts and around the world.