Interior Therapy stars Jeff Lewis and Jenni Pulos pose with the cabs before they hit the streets
Bravo unleashed a fleet of custom cabs, offering free rides to fans of Interior Therapy with Jeff Lewis
To promote Bravo’s new interior design show - Interior Therapy with Jeff Lewis, Bravo let loose a fleet of eye-catching, branded taxi cabs with custom interior designs on the streets of Manhattan offering free rides.
Bravo called upon their upfront production partner Empire Entertainment to design and fabricate the custom interiors of the taxi cabs for this highly publicized 4-day stunt.
The interior of each taxi cab was fully decked out in one of five design themes: Bohemian, 60s Mod, Glam, Aspen Ski Lodge & Moroccan. New Yorkers and tourists lucky enough to hitch a ride in one of these cabs were treated to a fully immersive experience in which every inch of the taxi’s passenger cabin was transformed with stylish materials. The backseats were made over into chic loveseats with custom upholstery and throw pillows. In front, temporary decorative walls were fabricated to create an immersive experience and featured a tablet running a video clip from Interior Therapy with Jeff Lewis. Between these walls sat a custom console table accented with fresh flowers or other theme-enhancing accessories such as a video fireplace in the Aspen ski lodge cab. The ceilings and doors in each cab were also tastefully dressed with wallpapers and fabrics, and a decorative rear wall was constructed behind each backseat featuring battery-powered lighting fixtures.
To top off the experience, Empire also created a special musical play list for each cab theme transporting riders into the design theme and away from the city, if only for a short trip.
The taxicab stunt was an instant success for Bravo, garnering a host of press coverage and driving viewer tune-in for the premiere of Interior Therapy with Jeff Lewis.
Empire collaborated closely with Bravo’s Creative and Consumer Marketing teams on design and production. Empire’s team was responsible for design, sourcing materials, fabrication and production.