Gentlemen Jack put the BAR into BARbershop this June by taking over elite grooming lounges in Manhattan, Washington DC, Chicago, and Dallas.  With a nod to an earlier era of Gentlemen's Lounges and Speakeasy culture, guests received gratis luxury grooming services, delicious southern bites, and an array of specialty cocktails featuring the Rare Tennessee Whiskey.

Each BARbershop was custom-designed to suit each market and venue and presented a unique experience for the consumer. Gentleman Jack spread word of the event through a strategic social media campaign combined with well positioned and well appointed street teams in each market driving hundreds through each storefront in a matter of 5 hours.

Unlike any other whiskey in the world, Gentleman Jack Rare Tennessee Whiskey is charcoal mellowed twice – once before it goes into the barrel and again after it fully matures. The result is an exceptionally smooth whiskey with a rich, rewarding taste. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.