One of the major emerging trends that Empire has witnessed over the past decade is the increasing use of special events and other forms of experiential or otherwise interactive programming for the purposes of marketing and advertising products...
Martial arts performance ensemble Art of War helps Novartis to "Focus the Power."
Century Plaza Hotel, Los Angeles, CA. January 2003
In January of 2003 martial arts performance ensemble Art of War performed five major production numbers and four interstitial segments for a Novartis Pharmaceuticals conference produced by MJM Creative Services. The cast of six...
Empire Pulls Off An Icy Publicity Stunt in Times Square to promote Ice Age DVD Release
Toys November 2002
In order to generate press and create excitement surrounding the DVD release of their hit feature film, "Ice Age," 20th Century Fox asked Empire to come up with an idea for a press stunt that would draw lots of media attention. ...
Empire Stages Elaborate 1920's Theme Murder Mystery Event in Upstate New York
The Point Resort, Lake Saranac, New York November 2002
For a private client's 50th birthday party, Empire staged an elaborate and lavish full-day murder mystery at one of the world's top five resorts, and former Rockefeller country estate, The Point Resort in Saranac Lake, NY. The mystery was based...
Harry Potter and the Chamber of Secrets Premier Party
Cipriani 42nd Street, NYC November 2002
When client J. P. Morgan held a special family premiere event at SONY Lincoln Plaza cinemas for the release of the first Harry Potter film, Empire was contracted to create a magical, thematic reception at the adjoining Reebok Sports Club for 600...
Empire Partners with Along Came Mary to Produce Premiere Party for Harry Potter II
Cipriani 42nd Street, New York, NY November 2002
When Along Came Mary Productions sought creative and production assistance from a New York-based resource to help with the production of the premiere of Harry Potter and the Chamber of Secrets at Cipriani, 42nd Street, they turned to...
Automobile Club of America Annual Delegates Meeting
Ellis Island Immigration Museum, NYC October 2002
For the Automobile Club of America's annual delegates meeting, Empire partnered with Ronnie Davis Productions and caterer Great Performances to co-produce a remarkable evening of entertainment designed to complement the historic surroundings of...