Empire Japan produces 'Aoyama Brazilian Week' Event in Tokyo Featuring The Miss Universe Winners

March 2008. Tokyo, Japan, Omotesando Hills

To celebrate 100th anniversary year of Brazil-Japan relationship, sponsor Nichirei Acerola presented "Aoyama Brazilian Week" at Omotesando Hills, the most fashionable retail center in Tokyo.Nicheri Acerola is a producer of beverages, and, because they import most of their product from Brazil, they sought to promote their brand in Japan using the imagery of contemporary Brazilian culture rather than the old standards of football and Samba. The event would also help to promote the newly-repackaged Acerola Drink throughout the week. Working with the advertising agency partners, Dentsu and Drill, Empire Japan planned a major press release event at Omotesando Hills that featured a Brazilian art exhibition and daily live Bossa Nova performances.

On the special day of press release, Empire also produced a Brazilian Fashion show on a scale never before attempted in Omotesando Hills. Empire delivered the 2007 Miss Universe #1 and #2 champions, Riyo Mori and Natalia Guimaraes, to join the show as special guests.Throughout the week, Empire surpassed the client's expectations and facilitated massive attention from Japanese media.Empire was responsible for creation of the overall concept, talent booking, event design, lighting, sound, scripting and full production of the event. Empire also supported our client and partner agencies with outreach to press and managed press interviews with Riyo Mori and Natalia Guimaraes.

Empire is a leading producer of creative, cross cultural events in Japan and Asia.