Empire produces Labatt Blue Light Refreshment Duo Headquarters Party in Stowe, Vermont

February 2011. Stowe, VT

Beer. Bikinis. Body painting.It's not too often that the Empire is asked to create an event which encompasses those characteristics. But that's exactly what happened when Labatt Blue Light and NY-based marketing agency, STRATEGIC, approached Empire to bring Labatt's brand to life in the form of a one night house party. Set in the beautiful mountains of Stowe, Vermont, the party was the keystone event of a 3-day prize weekend for 50 Labatt consumers and their guests. The event was designed as the manifestation of the brand's current ad campaign which centers around the Blue Light Refreshment Duo otherwise known as two sexy "ambassadors of literal and social refreshment" who travel the country on their snowmobile, saving our social lives one beer emergency at a time. The party's setting would embody the Duo's top secret Headquarters, located deep in the snow covered mountains.After a full day of skiing, snow boarding, and dog sledding, guests were shuttled to an unknown destination. Surrounded in darkness, all that could be seen upon their arrival was an emanating blue light through the trees. As each shuttle pulled into the driveway, guests were wowed by a huge, shining Labatt Blue Light logo across the house, just as it appears in the current ad campaign.Once inside, guests were treated to a multitude of activities, a host of food and snacks, and, of course, Labatt Blue Light beers, which were stocked on every shelf and bookcase throughout the house. Under the blue lights of the 3-story "Refreshment Headquarters," guests were constantly entertained by girls soaking in steamy hot tubs, models and fellow guests getting airbrushed tattoos, drink service from a Labatt Blue Light ice bar, green screen photo sessions, s'mores roasted at the backyard fire pit, and even a video confessional room to share their stories and love for Labatt Blue Light.To top off the evening, the living room hosted a supercharged musical performance by up and coming rock band Halestorm.If all this wasn't enough to complete a memorable weekend, the Labatt Blue Light Refreshment Duo themselves descended on the house to welcome guests, pose for fan photographs, and burn up the dance floor until the AM. With the blue-lighted house, fully beer-stocked shelves, and 25 Labatt Blue Light-costumed models, the house party perfectly integrated the brand's messaging and created a once in a lifetime experience for the attendees. Empire is a leading producer of immersive branded events and experiential marketing.