MINI Japan Paceman Launch

April 2013. Tokyo and Osaka

When the BMW Group needed to launch the MINI Paceman vehicle in Japan, they turned to Empire’s growing, Tokyo-based Asia division to produce this important launch. The launch took place in Tokyo at the chic "R-Gallery", and was kicked offwith a press conference led by BMW Group Japan President Mr. Alan Harrisand MINI Division Director, Mr. Andreas Wecke. The launch included several elements including vehicle displays, live entertainment, and innovative food presentation to members of the automotive press. In addition to being responsible for the production of the press conferences, Empire organized a series of exclusive party events in Tokyo and Osaka attended by top names in fashion, design, architecture, and various well-known celebrities. Empire is responsible for a wide variety of launches, press conferences and event marketing activities through Asia.