Medidata NEXT 2018
October 2018. New York City, Spring Studios
Medidata is a global technology company with a passion for Life Sciences that is transforming clinical development across the globe. Medidata recently hosted their 19th Annual NEXT Conference at Spring Studios in New York City, hosting over 1,100 attendees.
Known for its tagline “Where Science Meets Technology Meets the Future,” Medidata NEXT provides a space where like-minded professionals, developers, data scientists, researchers, executives, and Medidata product experts connect, learn, and inspire each other.
Medidata took over every available space of Spring Studios, filling the venue with multiple sessions of thought-provoking content and an “Innovation Lounge” where attendees could fill up their coffee, grab a bite to eat, and network among sponsors and colleagues. Fourteen custom-built product demos showcased Medidata’s current suite of solutions for biotech and pharmaceutical companies that enable them to bring life-saving therapies to market more efficiently and effectively.
Composed of overlapping general sessions and eight distinct breakout tracks, Empire was tasked with optimizing the space for both large & small audiences for various sessions. Among the solutions deployed was a production design that allowed for the general session space to be converted into two separate, fully-equipped breakout session spaces and back again multiple times over the course of two days. Accomplishing this technical engineering feat while ensuring flawless execution required detailed planning and advance technology design.
Empire and Medidata’s marketing and event teams worked
together seamlessly to bring the Medidata brand to life across every inch of
Spring Studios. Bold, expressive signage stretched across the exterior,
interior walls, and a series of bright LED screens, presenting Medidata’s brand
and projecting a visual identity that reinforced their position as the leading
innovator & disruptor in Life Sciences.
Empire is proud to collaborate with Medidata on this annual, top-tier business event.
To learn more about Medidata NEXT and to view excerpts of NEXT 2018, please visit: https://www.youtube.com/watch?v=OH73SHvy1Z8&feature=youtu.be