adidas 4D at Atmos Con

March 2019. Tokyo, Hikarie Hall Shibuya

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When adidas Japan wanted to make a statement at Atmos Con, one of Japan’s largest sneaker conventions, they call upon Empire Entertainment Japan to help design and execute the perfect booth experience.

Held at Hikarie Hall Shibuya, Atmos Con brought out thousands of sneakerheads for a multi brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Manhattan Portage, Fila, Puma, and Reebok Classics.

Using one of the brands most intriguing and exciting products, the “4D”, a installation was created featuring 3 separate sections of the product all divided by a mesmerizing LED glass partition. The 3 sections included the latest ZX4000 4D, Alphahedge 4D and some of the previously released 4D models.

Empire Entertainment Japan handling all aspects of production, produced yet another successful event with adidas Japan.