CES 2021 Panasonic in Tokyo

January 2021. Virtual & Panasonic Center

For years, CES has marked the start of a new year, setting the tone for the industry with inspirational innovations and influential insights. Rather than taking over Las Vegas, CES 2021 was an all-digital experience for the first time. Over the course of four days in January, Panasonic shared their latest innovations and services worldwide and held their own hybrid event, “CES 2021 Panasonic in Tokyo”.

Panasonic, with the help of Empire, designed and launched a special event site and user experience through online seminars, where customers had an inside look at Panasonic Group's latest innovations and services. Interested parties, whether attending virtually or physically, then had an opportunity to connect with the developers through virtual one-on-one meetings or at the exhibition hall, where all the innovations were showcased.

Empire worked with Panasonic to formulate the comprehensive user experience including the concept, planning, design and production of the special event site, registration site, multiple video editing for digital content, on-site technical production and coordination, staging, direction and the live-streaming of each seminar.

We are proud to once again work with Panasonic and continue to act as a leader in producing global IT events.

CES 2021 Panasonic in Tokyo: https://www.panasonic.com/jp/ces2021

CES 2021 Panasonic in Tokyo Teaser: https://youtu.be/R0y3Ah01EYM