Empire - HENSHIN by Kamen Rider

Projects List

HENSHIN by Kamen Rider

February 2021. Virtual

Bandai’s “Kamen Rider” remains one of the most popular metaseries in Japan, with annual reincarnations of the insect-motif masked superhero battling supervillains in an action-packed world. On February 10, Bandai crossed over into the fashion world launching “HENSHIN by KAMEN RIDER”, a new clothing line themed on the legendary Tokusatsu franchise.

Bandai, with the help of Empire, was responsible for the brand's online launch with a unique virtual pop-up experience. Using Empire's customizable Virtual Platform, customers were transported to the powerful 3D futuristic world of HENSHIN. With just a click, customers had the ability to move around the digital space and access to immersive promotional videos and limited edition sneakers and fashion line-ups.

Empire’s “Virtual Platform” is a highly immersive virtual space that can be used for any event including from pop-ups, exhibitions, and virtual seminars.

Official website:
https://henshin-k.bandai.co.jp/

Virtual pop-up store:
https://henshin-k.in3sixty.com/