Roger Dubuis & Sorayama Collaboration

July 2022. Tokyo

The Roger Dubuis and Hajime Sorayama collaboration event held in Omotesando, Tokyo, was a spectacular and memorable occasion that showcased the fusion of art, innovation, and luxury craftsmanship. The event attracted a select audience of watch enthusiasts, journalists, and notable individuals.

The event was dedicated to celebrating the creative partnership between Swiss luxury watchmaker Roger Dubuis and renowned Japanese artist Hajime Sorayama. Sorayama is widely acclaimed for his distinctive style, which blends elements of retro-futurism and the robotic with a touch of sensuality. This collaboration aimed to combine Sorayama's artistic vision with Roger Dubuis' exceptional watchmaking expertise.

The event kicked off with an exclusive press conference attended by 40 journalists. During the press conference, a captivating presentation showcased the Roger Dubuis timepieces born from this collaboration. Hajime Sorayama himself took the stage to share his creative vision, inspirations, and the unique story behind the creation of the watch collection. He elaborated on how he integrated his artistry into the design and concept of the watches, offering insights into the fusion of mechanical precision and artistic expression.

After the press conference, a private party was held, graced by the presence of Japanese influencers and notables from the world of fashion, art, and entertainment. This exclusive gathering provided the opportunity to appreciate the watch collection up close, engage in meaningful conversations, and celebrate the success of the collaboration in a convivial atmosphere. The event's elegant ambiance was enhanced by artistic displays and interactive installations inspired by Sorayama's unique style.

Empire Entertainment Japan provided an enormous scope of work for this event including, venue search, contracts & negotiations, decor, AV, sound and lighting, casting for DJ and entertainment, catering, and logistics.

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