evian & Balmain Collaboration Launch

November 2022. Tokyo, CÉ LA VI

evian, the premium natural mineral water brand renowned for its annual limited-edition bottles in collaboration with top designers, has forged a significant partnership with Balmain, the historic fashion house in Paris. United by a shared vision of "dreaming of the future," these two brands, deeply rooted in the French heritage, have announced the release of a limited-edition glass bottle.

To commemorate this collaboration, a three day event, "Dream our future together," took place from November 24-26 at CÉ LA VI Tokyo.

The Empire team devised a strategy to enhance both brands' iconic status and the shared passion in sustainability credentials. The objective was to create engaging and shareable content for the media, influencers, and the public, fostering social buzz. This initiative aimed to cultivate a community of media and influencers to support future communications.

The launch party welcomed guests from the media and over 30 influencers. The event featured an exhibition of the "Tree of Dreams" made from the limited-edition bottles, a photo booth, and curated drinks using evian water. Attendees, all dressed in white to complement the event's theme, witnessed a tree-of-dreams light-up ceremony for the festive season. evian's management thanked attendees, and guests added to the festive spirit by sharing their dreams on evian-bottle wishing cards.

For the next two days, the “Tree of Dreams” and the wishing cards continued to be displayed in CÉ LA VI Tokyo, allowing guests to savor curated drinks and experience the innovative collaboration between two leading French brands.

The successful events received extensive media coverage and the buzz.

Empire’s comprehensive scope of work included strategy planning, PR planning, invitation management, influencer casting, creative concept development, construction, audio, visual, lighting, and overall event management.

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