More than 1,000 people stopped by Openhouse Gallery in NoLIta, New York to check out “The 2012 Korea Cosmetic Bliss,” a pop-up event showcasing top Korean cosmetic brands and healthcare services. The Korea Health Industry Development Institute (KHIDI), a Korean Government Agency based in New York City, partnered with Empire Entertainment to host this one-day event introducing Korea’s leading beauty products and services to the fashionable New Yorkers.
The Korean companies that were introduced at this event were AMOREPACIFIC, LG Household & Healthcare Missha, and AIIN for cosmetics; and Seoul National University Hospital, Bliss Acupuncture Wellness Center, JK Plastic Surgery, Koreana Pacific, and Face Laser Clinic for healthcare. Vita 500 was the sponsored beverage of the day.
The event was full of activities for the attendees to enjoy. 10 different companies had their own booth where the attendees received goodie bags, purchased select items for a special discount, and took complimentary health consultations. There were also makeup artists in the salon area who helped the attendees try out the featured cosmetics for free. Guests who wanted to find out more detail on the products and services were able to attend seminar programs in the video room conducted by the participating companies. A lounge with comfortable seating and pillows were provided for anyone who needed breaks in between.
The promotional street team who were the beauty ambassadors of the event dressed up in Korean traditional outfits called “hanbok” and played a big part in attracting many weekend SoHo shoppers and a wide variety of New Yorkers. One of the most popular attractions was the crane machine filled with cosmetics which had a constant line of guests waiting to try out this game and win free gifts. At last, the most valuable products and gift cards were given out to 13 attendees who won the raffle.
Empire Entertainment partnered with KHIDI on every creative and logistical aspect of the event, starting from concept, flyer design, venue rental, interior design, provision of staff and street team, crane machine, branding & signage, and more.