Global Financial Services Company National Sales Conference

Dallas, TX

May 2002

Last Spring, Empire produced the national sales conference for over 1300 employees of a global financial services company at the Wyndham Anatole in Dallas, TX. For this most important annual program, Empire served as executive producer, responsible for all aspects of delivering two general sessions, eight breakout sessions, multiple awards programs and a banquet event and party. Achieving the right message for this conference was especially important as the client company sought to strike the right balance between focus on positive growth opportunities and acknowledgement of 9/11-related setbacks. Moreover, it was necessary to meet the challenge of delivering a conference of the highest quality consistent with past years' programs, with a greatly reduced budget. Empire's work on this program met all of our client's objectives and achieved very high ratings from attendees in terms of the value of content as well as the quality of execution. The success of this conference was instrumental in helping the client move beyond the recent difficulties, and to focus clearly on the opportunities of the future.