Empire provides Microsoft MSN 'Butterflies' for MacWorld Event Marketing

New York City

June 2003

For the 2003 MacWorld convention at the Jacob Javits Center, Empire was contacted by West Coast events company Milligan Events to provide suitable actors to play the role of MSN Butterflies to assist Microsoft in their event marketing efforts for this online service. Empire was able to quickly cast, costume, brief and direct three terrific, New York-based actors experienced in playing 'Brand Ambassador' roles. The client was thrilled with their enthusiasm, professionalism and can-do attitude.

Empire is a leading resource to communications firms in the casting, costuming, directing and deployment of brand ambassadors for street marketing campaigns.