Empire Delivers 'Fraiser' Co-star John Mahoney to Appear in Humorous Industrial Video

When Seattle-based Maverick Productions contacted Empire Entertainment for secure a well-known television figure to appear in an industrial video for a major technology firm, Empire worked swiftly to deliver "Frasier" co-Star John Mahoney. The purpose of the video was to introduce one of the presenting executives. The talent needed to be widely recognized by the audience, had to work within the context of the creative script developed by Maverick, and had to be an experienced actor capable of some degree of improvisation and flexibility in accomplishing the creative vision. Actor John Mahoney, who plays Mr. Crane on "Frasier", performed an originally scripted role in the very humorous video and was able to schedule the one day shoot within 72 hours of confirmation of the engagement. Empire worked to ensure compliance with Mahoney's existing agreements with the producers of "Frasier" as well as proper contracting of replay rights and payment of union dues and benefits with the Screen Actors Guild and AFTRA unions.

Empire is a leading provider of talent for industrial videos, infomercials and commercial projects.