Empire Delivers Zap Mama From Belgium To Energize A Global Software Launch

When the world's largest companies take to the stage to launch their newest products, before the watchful eyes of the global technology press, they turn to Empire Entertainment to deliver the right talent.For this particular product launch which was held in New York, Empire assisted our client in identifying and securing the Belgium-based, multi ethnic a cappella group, Zap Mama, to perform their inspiring and powerful world music as a component of the opening sequence. Zap Mama are an ensemble of 5 female vocalists, hailing from Jamaica, Senegal, Zaire, Burundi who are based in Belgium and who perform a blend of Euro-African music in brightly colored costumes. Empire worked directly with the client and their creative agency to integrate Zap Mama's performance into a multi-media extravaganza of video, graphics, lighting effects and stage direction. Empire negotiated for and facilitated the provision of a specially remixed backing track, to which all of the media was timed, while Zap Mama sang powerfully in colorful costumes to underscore the product messages. The collaboration between the client and artist resulted in a colorful, beautiful, memorable and newsworthy introduction of the next version of the world's leading business software products.

Empire is an invaluable partner to businesses looking to match their products and messages to the global talent pool. Our connections to global talent and experience in integrating the art of performances with the science of commerce are the foundations of our business.