Record Release Events for Platinum-Selling Recording Artist Alicia Keys in NYC & LA

To announce the release of Alicia Keys highly-anticipated new album, "The Diary of Alicia Keys," J Records again turned to Empire Entertainment to help create and produce their very important release events in both New York City and Los Angeles. The New York event was held at the fashionable West Village Photography center, Industria Superstudios, and was catered by Washington Park Caterers. The event included a listening and video room in which guests could view Alicia's new music video and a documentary of Alicia around the world, as well as listen to tracks from the new album. The event also featured a main performance room where Alicia performed at a grand piano in front of a photographic cyclorama with backing vocalists, bass and guitar.

For this event Alicia Keys wanted a very specific look & feel to match the vibe of the album. She wanted a loft-like setting with a relaxed and casual environment with visual elements like votive candles, oriental carpets, ottomans, pillows, burning incense and wood furniture. Empire was able to realize this vision and provided all services including site selection and contracting, design & decor, oversight of catering and bar operations, private and NYPD security, sidewalk permitting and street closure, tenting for the registration and oriental 'red carpet' arrival area for press, staging, extremely high quality concert sound, stage & decor lighting (including original lighting design and production based on album artwork), video projection (including live video & audio feed into a spillover room), video coverage of red carpet arrivals and the live performance, stage management and onsite event management.

The event drew a capacity crowd of 400 including celebrities ranging from Quincy Jones, Pink, Tommy Lee, Grandmaster Flash, Chris Judd and Starr Jones among others. J Records Chairman Clive Davis and President Charles Goldstuck introduced Alicia Keys before she wowed the audience with a 30-minute performance of her best-known songs and future hits from "The Diary of Alicia Keys."The following week Empire produced a similar event in Los Angeles at the Highlands Hollywood.