Big Concert Night In the Big Easy
New Orleans, LA
April 2004
When one of the world's largest and best-known software firms wants to dazzle its customers and business partners with a hot night in the Big Easy, it picks up the phone and calls Empire Entertainment. The client's goal was lofty: to put on a precedent-setting corporate concert, with multiple performers and a Grammy-like feel. Empire met the challenge head-on. Working closely with the client's marketing department, they arrived at a novel solution: to recreate, in concert form, last year's hit documentary, "Standing in the Shadows of Motown". The film celebrates the career of the Funk Brothers, the band that played on all of the classic Motown tracks from the early 1960s right through until the 1980s, backing the likes of Marvin Gaye, Smokey Robinson and the Temptations. Few people are aware that the Funk Brothers tallied more number one hits than Elvis, the Beatles, the Rolling Stones and the Beach Boys combined. Empire partnered the Funk Brothers with Chaka Khan, Joan Osborne (both of whom were featured in the film), Aaron Neville and Ruben Studdard.
Two days before the show, Aaron Neville was hospitalized with bronchial asthma and forced to cancel. Empire worked quickly to replace him with none other than the legendary Isley Brothers' lead singer, Ron Isley. The end result was a high-energy, all-star event that ignited the 5,000 person strong crowd. The hits kept on coming: "Ain't Too Proud to Beg"; "What's Going On"; "Signed, Sealed, Delivered"; "I Heard It Through the Grapevine"; "Ain't No Mountain High Enough"; "What Becomes of the Broken Heart?"; "My Girl" and others. After the show, an out-of-breath member of the client's top brass exclaimed, "It is not possible to put together a better corporate show!" Earlier in the week, for this same client, Empire put on yet another all-star event: a panel discussion featuring James Carville, Ben Stein, and Todd Buccholz, and moderated by Stuart Varney. The lively debate focused on the upcoming presidential election and its economic impact of the U.S. and the world.






