Winter Wonderland Party Featuring the Stars of Syndicated Television

For the third straight year, the Syndicated National Television Association turned to Empire Entertainment to help them close their day of presentations to the New York advertising community with an amazing, star-studded party. The Syndicated Network Television Association, whose members include Buena Vista Television, King World, NBC Universal, Paramount, Tribune Entertainment, TwentiethTelevision, Warner Brothers, MGM and Entertainment Studios, again chose Empire Entertainment to produce their main event, a dinner and cocktail event that followed their day of presenting their 2005 programming offerings.

The event, which took place in the ballrooms & foyer of the New York Grand Hyatt, was designed to fulfill the client's vision of a winter wonderland. Empire worked with designer Michael Kowalski to create a cool winter vision that heated up into the hot party of the Upfront season. Upon arrival, guests walked into the ballroom, which had been mostly re-carpeted in white. The first vision was a colonnade of tall, silver birch trees lit in blue and white that led to a giant towering ice sculpture. A giant white curtain served as a wintry backdrop. Throughout the space large, white bars, white table settings and chair covers, white stages and furnishings decorated with white floral arrangements lit with winter blue completed the winter vision.

On one stage pianist Bill Graves performed on a white piano, and on another DJ David Chang laid down a dance track for the evening behind a white DJ console. A vodka bar staffed by female vodka specialists served a selection of dozens of vodkas by pouring them through a giant, ice vodka luge track. Empire also provided a 4-screen video projection system that ran changing slideshows of the various programs being promoted by the partner companies and also served to put guests on the big screens while they mingled with the various television stars attending. The 600 - 800 attendees ate, drank, danced and mingled with some of the hottest stars of syndicated television including Ellen Degeneres, Tyra Banks, Regis Philbin, Chris Matthews, Tony Danza and many others.