Empire Produces International Superstar Seal in Copenhagen

Copenhagen, Denmark

March 2005

When a certain a Fortune 500 firm with global presence wanted to wow its European division's diverse audience with a precedent-setting concert, it called on Empire to help them source a contemporary, affordable concert act with undeniable Euro-appeal. Empire put its research and relationship skills to work and found a perfect, routed opportunity for international chart-topper SealWhen Seal hit the stage, the multinational crowd went mad. Almost 5,000 attendees wandered to the show along the misty cobblestone streets of Copenhagen, arriving at the Forum — one of the city's premier venues — for cocktails and dinner before Seal took the stage.

The audience stood shoulder to shoulder throughout a high energy show of almost 90 minutes, dancing and singing along with the pop-star as he performed all of his hits along with a couple of cover tunes. Following the show, Seal graciously gabbed with VIPs for almost 30 minutes before gathering his lovely wife, Heidi Klum, and heading back to the hotel. Empire's client, indecisive before the concert about whether to have a follow-up concert the following year, has vowed to make it an annual event.