After-Concert Party For Santana Celebrating Release of Newest Album

New York City

October 2005

When Arista Records and Clive Davis wanted to throw a party to celebrate the release of Carlos Santana's latest album, "All That I Am," they turned to Empire Entertainment to pull together a terrific event on short notice. The event took place in the ornate Grand Ballroom of the Manhattan Center, located directly above the Hammerstein Ballroom. The party immediately followed Santana's concert downstairs. The late night lounge-style event was presented by Carlos Santana's recording label, Arista Records and was also sponsored by Real Networks music download service, Rhapsody.

The event featured a press room for interviews and photographs with Carlos Santana, Clive Davis, Anthony Hamilton and other Arista recording artists, a giant central bar surrounding towering palm trees, ottoman seating, square cocktail hi-tops, video projection of collected footage from Santana's career and lighting design by Empire's client that perfectly complemented the hundreds of red, yellow and white candles that glowed on every surface. The soundtrack of assorted work from Santana's career set the right mood for the event as guests chatted and mingled to the sounds of "Oye Como Va", "Black Magic Woman" and other Santana hits.The event was a complete success and Empire helped to design, plan and implement all aspects from security and decor to catering, production and room layout with less than one week's notice.

When the biggest names in entertainment choose to entertain themselves, they call Empire Entertainment.