Empire Produces Top Teen Act, The Jonas Brothers, for a Sweet 16 Party in New York City

For the daughter of a private client, Empire recently produced a Sweet Sixteen celebration at the Blender Theatre in Manhattan - featuring a private concert by the Jonas Brothers.Currently sharing the title of the most popular teen pop-rock band in the nation with Hannah Montana (a/k/a Miley Cyrus, see Empire February 2007 case study), the Jonas Brothers have been booked solid with tour dates and television appearances since their self-titled platinum album was released in August 2007. Despite the Jonas Brothers' busy schedule, Empire managed to secure the band for a private performance just two days after the end of their wildly popular guest star appearance on the Hannah Montana: Best of Both Worlds Tour and just three weeks before the start of their own sold-out headline arena tour.

The band's appearance was a surprise to all of the attendees except for the family and the guest of honor's friends screamed in delight and disbelief when the proud father introduced and revealed the band. One highlight of the evening occurred when the three brothers invited the guest of honor onstage and serenaded her with Happy Birthday and another song from their album. The 75-minute greatest hits show was energetic, intimate and sure to be cherished by the client, his daughter and their family and friends for a very long time.In addition to booking and coordinating the headline entertainment, Empire selected & contracted the venue, directed audio/visual production, rented supplemental band gear & staging, coordinated catering, rentals, florals, provided event staff and managed logistics.

Empire is a leading producer of both corporate and private concert events.