The Pick-Up Artist' Series Multi-City Promotion

Empire Entertainment created a five city interactive promotional tour that exposed the VH1 brand to over three thousand people in over fifty 50 clubs, lounges and bars throughout markets in Boston, Philadelphia, Washington DC, Hoboken and New York City. The promotion featured an eye catching branded vehicle that covered over 1000 miles of mobile bill boarding and a three person cast of promotional actors who interacted with patrons at singles hot spots as pick-up experts who trained, evaluated and critique would-be Romeos and Juliets to help them develop their pick-up skills just prior to, and during, the targeted demographics night out.

The "Pick Up Artist" promotions were a series of promotional stunts that created personal one on one marketing interactions and press/media in all five cities. Scores of clubs eblasted their clientele and set off special parking area for our branded vehicle in front of clubs with velvet rope treatment.