Empire Entertainment Japan Delivers British Supermodel Karen Elson for Cosmetics Marketing Campaign

Tokyo, Japan

October 2008

Needing a 'face' for their ESPRIQUE PRECIOUS line, KOSÉ Corporation, one of the leading cosmetics producers in Japan turned to Empire Entertainment Japan to secure the 'face' for their new brand.Empire Entertainment Japan, utilizing its vast worldwide network of affiliates, negotiated the contract for and ultimately secured British Supermodel Karen Elson for the entire campaign which included television spots, print ads as well as appearances in promotional events.

Karen Elson is a British super model who has been featured on covers of many international fashion magazines such as Vogue and Elle, and walked the runways for many top fashion designers including Marc Jacobs, Chanel, Dolce and Gabanna, and Versace. Her presence in ESPRIQUE PRECIOUS campaign was vital for the image of the line, and added the glamour to the advertising campaign that the client sought to deliver.

Empire is a leading source of talent for television commercials, spokesperson roles, endorsements, celebrity sponsorships and other celebrity-driven marketing initiatives.