Empire Brings 'Max Payne' for Unique Three-Day Press Event

Empire worked closely with Fox International to design a press event for the Blu-Ray release of the Fox film, "Max Payne" starring Mark Wahlberg – they wanted something that would fascinate attendees but also speak to the dark themes of the film.The event kicked off innocently enough, with cocktails and a screening of the film at the swish Cipriani Club. But the next morning, the cadre of journalists from around the world began their day at the scene of a grisly double murder – staged by forensics experts from CUNY. The forensics professors and their students created a realistic crime scene in a dark Manhattan club, complete with two "bodies", blood spatter and spent shells. The journalists collected evidence, interviewed witnesses and combed the scene for clues, all in the hopes of solving the murder.

The following morning, at a sports club across town, the journalists were given access to the suspects and their brazen lies and explosive revelations. Arrests were made, followed by cupcakes for all.In addition to great food and drink, the guests were treated to one-on-one interviews with the film's director, Peter Moore, as part of the three-day press event.

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