LUMA performs for Toyota Solara Press Event at the New York Auto Show

At the 2003 NYC Auto Show, Toyota needed a dynamic way to reveal their new Solara Automobile at a press event at the Jacob Javitz Center. Working with production company 02 Creative and in association with George P. Johnson & Co, LUMA created a runway of light in the dark routine set to music. The Solara came in during this blackout and undulating waves of light reflected off the side of the car. When the lights came up, the car was revealed but there was no sign of the methods by which the effect was created. The client was thrilled with LUMA's creative process and their ability to work closely with the client to develop performance solutions that meet their needs.