Empire Asia Delivers For MTV Europe's 'Swatch MTV Playground'

“Swatch MTV Playground”, supported by worldwide watchmaker Swatch and MTV, is a worldwide internet community created to support artists of all genres. This web community provides a variety of creative content and allows people to demonstrate their talents freely and stimulate the imaginations of young creators. Just like the title of the project suggests, it truly provides a playground for any artist who participates.When MTV Europe was planning for the shooting of “Talk@Playground” in Tokyo, they turned to Empire Entertainment Japan for location scouting, staff management, equipment acquisition and general coordination. “Talk@Playground” is a miniseries for television and the Playground website that showcases interviews with world famous artists and designers.

The location was selected based on what would best represent Japan’s creativity and artistry. For Katy Perry, America’s new pop diva, and Manish Arora, India’s leading fashion designer, the historical Sensoji Temple in Asakusa, Tokyo was selected. For Will.i.am, the front man of the world’s number 1 hip hop group, Black Eyed Peas, and Fujiwara Hiroshi, the godfather of Harajuku fashion and music, the Mado Lounge and Mori Museum at Roppongi Hills in downtown Tokyo was selected. Empire was able to perfectly carry out all of the client’s requests, from managing the foreign artists, creators and producers, to coordinating the venues, equipment preparation, and of course overseeing Japanese personnel. Empire’s ability to communicate smoothly with both the Japanese and foreign personnel helped lead to a successful conclusion for the shoot.