Empire Japan Produces A Product Launch for Hewlett Packard in Tokyo

In April 2010, Empire Entertainment Japan had the opportunity to serve one of the world's leading IT companies, HP, in connection with their product launch event in Japan.The launch was HP’s largest Enterprise product launch event in Japan in a decade and was part of several events and initiatives taking place simultaneously across the world.The Japan event was held at Shinagawa Intercity Hall, a large, open event space in the heart of Tokyo city. The event was structured with two sessions for press and customers. For this important event Empire designed and delivered from concept to execution.Empire secured the venue, provided all staging, sound, lighting, created a branded backdrop, catering and premium items and directed the product unveiling scene by the company representative. Additionally, Empire created original videos and graphics for invitations, décor and presentations to deliver a consistent and powerful message underlining the significance of the product launch.Onstage, Hewlett Packard Japan’s President, Mr. Shinichi Koide, was joined by Intel Japan’s President Mr. Kazumasa Yoshida for the unveiling of HP’s next generation mission critical enterprise server the Superdome II.Empire produced both the Press Conference – attended by over 50 members of Japan’s top media outlets, as well as the exclusive customer launch event – attended by over 200 hundred CTO’s CIO’s and top IT professionals of Japan.In selecting Empire Japan as it's producer, HP recognized Empire's position as a leading production company of cutting-edge product launches that utilize state-of-the-art design and technology as well as an effective partner on the ground in Asia.