Megane Ichiba CM Casting

When Megane Top Corporation, one of Japan's leading eyeglass retailers, and agency partner Hakuhodo were looking for an outstanding performer for their upcoming television campaign, they turned to Empire Entertainment Japan for help.Empire Entertainment Japan proposed a wide set of candidates for the campaign, and when the client fell in love with the concept of Parkour, Empire, utilizing its vast worldwide network, contracted the youtube phenomenon performer Daniel Ilabaca. Empire further negotiating and contracted rights for Daniel's appearance in the campaign and coordinated his travel and filming in Japan.The new products, launched in December 2010, are eyeglasses called "Free Fit", and Ilabaca's performance was intended to show off how the special elastic frame allows the glasses to stay in place no matter how vigorously one's head is moved.Megane Top was excited to see their product in action as Daniel performed his stunning acrobatic moves, but overwhelmed when he performed a flipping jump off a 20 foot high building (of course without the product moving).The commercial began airing in December 2010, and is currently the subject of wider press attention including an upcoming behind-the-scenes feature on the commercial to be aired nationally on Fuji Television.

Empire is a leading source of talent for television commercials, spokesperson roles, endorsements, celebrity sponsorships and other celebrity-driven marketing initiatives.