Empire Produces a Major Sponsorship Activation and Afterparty at TechCrunch Disrupt San Francisco

Aiming to increase their brand exposure within the tech community, a major global financial institution turned to Empire Entertainment to help them create and develop a unique, branded exhibit space for TechCrunch’s Disrupt San Francisco 2011 event. The space would need to convey the company's unique corporate culture and create a hands-on atmosphere for top-tier programmers, while simultaneously setting the activation space apart from the other event sponsors both visually and experientially.Empire worked with the client to design a custom, tech forward construction that promoted attendee engagement through an event-specific, live-data marketing trading game. The build included 4 plasma screens displaying game statistics and company content, as well as iPad and computer terminals where guests could learn more about the sponsor, compete in the game, or simply show off their programming skills. Comfortable lounge furniture surrounded the area allowing company representatives to engage with prospective employees and other attendees who were eager to rest their feet during the week’s events.As part of its 2011 TechCrunch Disrupt sponsorship, the client also hosted the Disrupt Opening Party where they worked with Empire to create a dynamic, energetic and unforgettable party experience. To supplement the activities inside the 1015 Folsom nightclub, Empire brought in retro arcade games and an arcade-themed photo. As for live entertainment, Empire identified and secured headline DJs Peanut Butter Wolf and The Knocks for a special live performance and DJ set featuring multiple stages and custom video projection.Empire oversaw the client’s entire TechCrunch Disrupt sponsorship activation from conception to completion, designing, building, managing and producing all of the various elements from load-in to load-out.TechCrunch Disrupt has become the frontline of technological innovation; providing insider access to start-ups and many different technologically savvy companies. The conference brings together entrepreneurs, programmers, investors, and venture capitalists to showcase dozens of start-ups and presents engaging panels and keynote speeches that provide insight into the ever-changing industry and market.Empire is proud to produce corporate events and sponsorships, assisting with everything from branding to implementation.