Empire Asia Division Delivers a Breakthrough Commercial for KDB Daewoo Securities in South Korea With Transmedia Artist Alexa Meade

When Korea’s KDB Daewoo Securities needed a breakthrough concept for their marketing campaign, they turned to Empire's Tokyo-based Division.Empire Entertainment, working together with KDB’s agency, proposed artist and photographer Alexa Meade as the ideal solution for their needs. PBS said the following of Alexa “In some ways, artist Alexa Meade is a traditional figure painter. But she works on an unusual canvas: the actual human body. And she takes a classical concept — trompe l'oeil, the art of making a two-dimensional representation look three-dimensional — and turns it on its head. Her aim is to do the opposite, to collapse depth and make her living models into flat pictures." Using her unique painting technique, Alexa delivered a truly attention-grabbing commercial and set of campaign materials, which KDB successfully leveraged for their through-the-line campaign. Empire developed the creative concept for the advertising campaign together with Alexa, and also provided rights management and talent management services on this project. Empire is a leading producer and source of talent and creative elements for major commercial campaigns worldwide. Past Empire commercial projects have included work for clients ranging from Samsung, EA Sports and Asahi.