LA BOO Website Launch with Supermodel Cara Delevigne

On September 27th, 2013, Start Today CO., LTD., which manages Japan’s largest and most frequently-visited fashion shopping site “ZOZOTOWN”, launched a new online fashion site targeting young women called “LA BOO.”

To achieve maximum exposure, the client sought to secure on the most recognizable faces in the fashion world today, international supermodel Cara Delevigne. Empire’s Asia division negotiated for and contracted the world famous supermodel and also coordinated the arrangements for the photo and video shoot in London.

Using a top notch shooting crew, the television commercial, along with an outdoor campaign and a tie-in with Japan’s iconic mascot “Fu Nasshi,” the LA BOO campaign yielded excellent response across the board and has exceeded all of the clients goals.

Check out the commercial here: http://www.youtube.com/watch?v=Jz81YyowP_Y

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