World Final Concert with Japanese Superstars The Gazette

Empire was proud to manage the tour of The Gazette in Helsinki for their 2013 World Tour finalé. The Gazette is a popular Japanese visual Kei rock band (a Japanese genre similar to glam rock) formed in 2002. The five band members are known for their extravagant visual kei makeup and hairstyles, with each member having his own defining style and personality. They have huge fan bases in Japan and all over the world, and tickets for their show in Helsinki sold out within an hour.

On event day, fans of the Gazette started to line up at 7:00 a.m. carrying carefully-crafted gifts for the band members. Once the doors to the Circus were opened, they quickly filled the 1,500 seat venue. Empire Asia’s Tokyo office was responsible for managing the Gazette’s tour in Helsinki including overseas promotion to the band’s fan base. The concert was a huge success, ending with fans crying audibly and hugging each other, overwhelmed by joy.

Empire is a leading producer of global concert events, both public and private.