Swatch Japan 160th Anniversary of Tissot
Tokyo, Japan
January 2014
On February 7, 2014, the Swatch Group Japan held an important event celebrating the 160th anniversary of Tissot Watches. The event entitled “TISSOT: INNOVATORS BY TRADITION” was presented at the Museum of Contemporary Art Tokyo for an audience of VIPs, celebrities and top customers. As part of the celebration, Empire Entertainment Japan commissioned U.S.-based dance company “Le Ombré” to create an original performance to celebrate the company’s rich history. Swatch Group Executive Board member, Francois Thiébaud, together with Swatch Group Japan President, Christophe Savioz, gave the celebratory toast and opened the curtain on Le Ombré’s acrobatic silhouette performance, designed to reflect the spirit of challenge carried over Tissot’s 160 year history. The client described Le Ombré’s performance and the evening as “Unforgettable.” Empire is a leading producer of high-end events for luxury brands throughout the world.



