Subaru Press Conference at the Geneva International Auto Show

Subaru made an appearance at the 84th Annual Geneva International Auto Show in Geneva Switzerland to unveil three new vehicles including a futuristic concept car, the “Subaru VIZIV 2 Concept” and the latest “WRX STi”. The Japanese auto manufacturer wanted to include something a little unexpected to help showcase their new concept at the Subaru Press Conference to better feature Subaru’s unique character and craftsmanship.

With the help of our Tokyo office, Subaru was able to present their new auto concepts in an innovative way by integrating famed Japanese tap dancer, Hideboh in the unveiling. Hideboh is best known for his famed dance sequence in Zatoichi, a movie directed by Takeshi Kitano.

Working under the direction of our Tokyo team, Hideboh worked with the tap dancing group LiBLAZE to create a custom performance designed for maximum impact. The performance integrated various energetic dance elements characterizing the new Subaru concept car, “VIZIV 2.”

The unconventional press conference was a big hit for Subaru, garnering media attention from all over the world.

To learn more about the new vehicles showcased and see Hideboh in action at the Subaru Press Conference, please visit: http://youtu.be/Gp50YLAzO5Y.

Empire is a leading supplier of creative talent solutions for international product launches, trade shows and exhibits.