Swatch “SISTEM51” Press Conference

Empire recently had the pleasure of again serving the Swatch Group in Japan, this time on the occasion of their launch press conference at the Nicolas G. Hayek Center, in Ginza, Tokyo. For this most recent launch event, Swatch Group Japan sought to showcase four models of the world's first "SISTEM51" movement watches. First revealed in April 2013, the "SISTEM51" automatic (self-winding) watch movement is 100% Swiss made and consists of only 51 parts.

For the press event and product reveal, Empire matched the venue’s minimal white space with a clean and contemporary design to provide optimal visual merchandising of the product. The well-attended press conference featured a variety of speakers, product reveals, pre-recorded video rolls and a reception. Empire served as overall producer of the launch press conference, and was responsible for all displays, performances and talent casting. Over 90 members from the media attended, resulting in wide coverage of the event.

Empire is a leading producer of product launches and related press events worldwide.