Michelin Media Tour of Asian Le Mans in Japan
Shizuoka
July 2014
On August 31st, 2014, the global tire company, Michelin, hosted a groupof 80 Chinese distributor partners and members of the media for a day at Japan’slegendary race circuit, Fuji Speedway. The event took place on the day of theJapan leg of the racing car endurance series, the 2014 Asian Le Mans. Teamsfrom across the world pitched high performance racing cars and world-classdrivers against each other in this contest of skill, stamina and cutting edgeengineering technology.
Michelin’s guests were given the rare privilege of pre-race track access and a “pit walk”of the Oak Team’s pit where team engineers explained various aspects of the carand the race itself, all supported by our tri-lingual (Chinese/Japanese/English)attendants.
In the media lounge, designed and constructed by Empire, we coordinated mediainterviews with the race winning Oak Team, including their star Formula 1driver from China, Ho-Pin TUNG.
By successfully supporting Michelin’s Japanese event for its valued Chinesebusiness and media partners, Empire has once again demonstrated our expertisein cross-border event planning, coordination and hospitality.
