Japanese Sensation Cheeky Parade hits NYC

In October 2014, Avex, one of the world’s biggest music labels, asked Empireto support the visit to New York of 9 member Cheeky Parade, one of Japan’sfastest rising idol groups, during their NINE LIVES tour of the UnitedStates.

Empire handled all negotiations with the organizers of the CBGBFestival, one of New York’s largest music and film festivals, managing tosecure 30 minutes of stage time in Times Square amongst a line up that included Jane’s Addiction, We Are Scientists and Macy Gray.

At New York Comic Con, Empire organized a panel interviewwith all members of Cheeky Parade attended by a group of avid fans, flown in fromJapan, and local followers who were able to ask questions of their idols before joining a photo session with them.

Empire supported the moderator scripting and simultaneoustranslations for both the panel interview and communication with the media.

This was a truly exciting project in which we once were ableto handle an international event that resulted in significantoverseas publicity for the client.

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