The Mount Gay Rum Black Barrel Press Event

Createdin celebration of the brand’s 310th anniversary, Mount Gay, the oldest rumin the world, released Mount Gay Black Barrel on February 20, 2013. Tocommemorate the launch and educate press on this new premium rum, BlackbirdPublic Relations called on Empire to deliver an educational and refined experienceto 75 top media influencers at the Soho Grand Hotel.

Guestswere invited to walk through an interactive event experience mirroring the premiumrum’s “Road to Refinement” brand story, illustrating the four distinct stagesof the rum making process.

Setagainst large, beautiful and classic photos of the rum making experience,guests had a unique opportunity to taste the raw ingredients, learn more aboutthe distillation process and engage with Master Blender Allen Smith, whoshowcased the art of blending to create Mount Gay Black Barrel Rum.

Mastermixologists served Mount Gay Black Barrel “neat,” “on the rocks,” and in classiccocktails that included the “Black Barrel and Ginger Ale” and the “PerfectMount Gay Black Barrel Manhattan” to highlight the refined taste of this smoothspirit.

EmpireEntertainment served as the overall event producer and assisted with siteselection and contracting, logistics, catering, décor, technical production,and onsite management.

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