The New Museum’s “Rainbow Festival” Spring Gala featuring Shamir

Working in tandem with the New Museum, Empire booked Shamir – a Las Vegas native with killer vocals that perfectly match this year’s theme – for this year's spring gala. Shamir delivered an electro-pop disco performance, including his hit single“Hot Mess.” He also exclusively debuted his unreleased track from his new album, “Demon”, and performed it for the very first time at the gala.

As for decor and dress, a rainbow ribbon installation hung above guests while bikes filled with larger-than-life, multicolored flowers paired for a vibrant cocktail hour. Spring Studios was buzzing with bright attire including multihued, patched suits, a couple of inventive wigs and hair extensions, and even a pair of curly rainbow horns.

DKNY served as the main sponsor for the gala, which raised $2 million for the museum. Following a live auction of paintings with Simon de Pury in all his glory, over $300,000 was raised.

Throughout the night, legendary DJ Stretch Armstrong kept guests entertained, including DKNY’s creative directors Maxwell Osborne and Dao-Yichow, Mia Moretti, Jeff Koons, Casey Fremont, Cynthia Rowley, Swizz Beats, Michael Stipe, Ugo Rondinone, John Giorno, and Massimiliano Gioni.

For this colorful engagement, we proudly served as entertainment producer, including talent buying, talent management, on-site management, and technical oversight. Now in our third consecutive year of producing this event, we are grateful that New Museum continues to choose to partner with us to deliver quality results.

To learn more orjoin, please visit http://www.newmuseum.org

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