adidas SPEEDFACTORY in Six Major Cities

​At the Picture Gallery, adidas Japan held an event called “SPEEDFACTORY Tokyo” to introduce the future of shoemaking and adidas innovation. Huge shipping containers toured through key cities. Inside, guests experienced the latest data capturing technologies used for customization. Limited models from the AM4 series were designed for London, Paris, NY, LA, Shanghai, and Tokyo, and introduced in Japan for the first time. Empire coordinated local production, venue management, catering, guest takeaways (tote bag customization & on-site printing service), and on-site operation.