Red Bull’s The Blue Edition Launch

Red Bull recently called on Empire to design an experience to help launch their latest drink, “THE BLUE EDITION” Ocean Blast, during the summer heat of Japan.

A refreshing lychee-flavored energy drink with a summery feel, the launch experience was produced at one of Tokyo’s newest and most popular clubs, BAIA. Empire transformed the venue, drenching it in blue and combining both real and digital elements including sand, trees, and animated waves and fireworks, allowing guests to be transported into this BLUE EDITION world.

Empire, handling all aspects of production, design, construction, and operations, is proud to work with Red Bull once again.

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