adidas Golf CODECHAOS 25 Launch

To celebrate the launch of adidas’ avant-garde CODECHAOS 25 golf shoe, we crafted a three-day experience rooted in innovation and design. Guests from across Asia Pacific explored the shoe’s cutting-edge features through immersive tech moments—from hacked simulators to projection-mapped product storytelling—at the transformed CODECHAOS Lab inside Kaigan Studio. Special appearances by Paula Creamer, Aguri Iwasaki, and Gareth Bale (via livestream) elevated a launch that felt as bold and performance-driven as the shoe itself.

The event embodied adidas’ bold vision for the future of golf footwear, leaving a lasting impression on all who attended. We are proud to have supported adidas in delivering this benchmark event series.

To see more, view the event recap video here.