Alger's 60th Celebration featuring St. Paul & The Broken Bones

To celebrate their 60th anniversary, Alger partnered with Empire to curate the perfect entertainment for their rooftop event in downtown NYC. 

Empire secured headliner St. Paul & The Broken Bones, whose dynamic performance brought a festival-level energy to the intimate gathering. DJ Natasha Diggs kept the atmosphere lively with her beats throughout the night. Alger CEO Dan Chung introduced the band with personal remarks and expressed his heartfelt gratitude to all the employees and guests for supporting Alger for 60 years. 

Tasked with the difficult challenge of producing a headline performance on the 28th floor of a Manhattan skyscraper, we worked closely with our partners to design a layout and stage to accommodate the eight-piece band, rain or shine. As a result, a clear tent was installed over the course of two days to cover the rooftop while keeping the breathtaking views unobstructed. 

Some of the guests were invited to the 29th floor for a meet & greet with the band, where they had the chance to hear directly from the artists about the set list and the stories behind their music.

Empire managed all aspects of talent sourcing, booking, and coordination, ensuring the evening's entertainment flowed seamlessly.