AMG Upfront

Allen Media Group turned to Empire to bring its 2024 Upfront to life—a high-impact showcase of its brand portfolio, new programming, and advertising opportunities. Hosted by Founder, Chairman, & CEO Byron Allen, the event welcomed 200 national advertisers to Avra Rockefeller Center in New York City for an exclusive look at the company’s vision for the year ahead.

To elevate the Upfront experience, Empire partnered with Allen Media Group’s marketing team to craft a fresh, modern aesthetic. We developed a bold creative direction, scripting, and dynamic motion graphics to enhance the on-stage presentation. Our team also provided expert stage management, technical production consultation, and on-site staffing to ensure seamless execution.

Featuring key executives and network talent—including Michael Senzon (President, Digital, Allen Media Group) and Weather Channel meteorologists Jim Cantore and Stephanie Abrams—the program delivered a compelling, visually striking presentation that underscored Allen Media Group’s influence in the media landscape.

The result? A polished, engaging Upfront that captured the company’s innovative spirit and set the stage for another year of growth and success.