CyberArk IMPACT24 in Nashville

CyberArk is the global leader in Identity Security, providing solutions to protect human and machine identities, secure hybrid environments, and fend off AI-driven threats. CyberArk IMPACT tackles the imperative need to share the latest advancements in identity security and brings together top experts and organizations dedicated to making the digital world safer for all. For the second year in a row, Empire partnered with CyberArk to produce IMPACT 2024.

This year's IMPACT event was hosted at the JW Marriott in Nashville, TN, where Empire and CyberArk worked together to transform the hotel conference center into an immersive brand experience. Elements included a custom-designed scenic entrance moment, an illuminated Cyber Arena (Expo Hall), and an impressive keynote space. Additional ancillary events were hosted offsite to enrich the Nashville experience. Partner Day showcased CyberArk's goals and achievements at the Country Music Hall of Fame and Museum, and all attendees were invited to the IMPACT Soiree hosted at Luke's 32, where they could experience live country music, Nashville cuisine, and a bull riding activation. 

IMPACT kicked off on Monday evening with a welcome reception on the transformed outdoor lawn of the JW Marriott with a performance by The Royal Hounds, passed hors d’oeuvres, lawn games, a tap truck, and Hattie B’s Fried Chicken. The lawn was also home to attendee lunches, curated by the JW's hospitality team and supplemented with local Nashville food truck options. 

This year's keynote programs kicked off on Tuesday, welcoming notable speakers such as Kara Swisher, Robert Herjavec (from Shark Tank), CyberArk CEO Matt Cohen, and CyberArk Founder & Executive Chairman, Udi Mokady. LED wristbands were used as a welcome moment and to indicate that keynote presentations were set to begin. CyberArk utilized every event space at the JW, hosting over 57 breakouts, 30 hands-on labs and trainings, as well as customized events for partners and investors. 

This was Empire’s second year producing IMPACT 2024 and it was a resounding success, with attendance exceeding previous years accompanied by stellar feedback. Empire is proud to have been a part of this year's IMPACT and looks forward to continuing to produce innovative and future-forward events. 

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