Deerfield Academy’s Be Worthy Comprehensive Campaign Launch

Beneath the soaring architecture of the Temple of Dendur at the Metropolitan Museum of Art, Deerfield Academy launched its Be Worthy: A Campaign for Deerfield with an immersive gala designed to celebrate the school’s history and current successes while anticipating its inspiring next chapter. Blending performance, storytelling, and experiential design, the evening transformed the landmark space into a refined and deeply personal celebration of community.

During a cocktail reception, iInteractive moments highlighted the school’s history and culture through archival memorabilia displays, a listening station featuring a short film, and a "green carpet” (incorporating a defining school color) experience with student interviewers. Inspired by Deerfield’s rich literary history, a Poetry Corner offered original works based on guests’ personal stories throughout the evening, while live student performances brought energy and authenticity across the event.

Guests proceeded into The Met's iconic Temple of Dendur for a seated dinner where immersive projections transformed the space with imagery of campus life, students, and faculty. The stage program featured remarks by Deerfield leadership, faculty, alumni, and students, as well as student performances by dancers, a choral group, and an instrumental ensemble. The dinner celebration concluded with the entire singing the Academy’s “Evensong" paired with inspiring projections. 

The 400+ guests exited into an After Hours experience already underway with over 200 young alumni, where guests mingled and socialized, accompanied by a vinyl DJ set.

Our team worked closely with the extended Deerfield Academy team for many months on all aspects of the evening including creative concepting, technical production, stage program and run of show, screen content production, design and decor, talent coordination, catering, and staffing logistics. We were honored to shape and deliver a unique experience that honored Deerfield’s 227-year legacy while introducing a bold vision for its future.