Longchamp Japan’s “Parisian Artisans Pop-Up"

Longchamp Japan invited guests to experience the spirit of Paris through the Parisian Artisans pop-up, an immersive installation that celebrated the brand’s collaboration with French artist Constantin Liétard.  Blending craftsmanship and creativity, the space captured the charm of Left Bank bookshops and Liétard’s signature blue illustrations, creating a poetic Parisian escape in the heart of Tokyo.

We partnered closely with Longchamp to bring the creative vision to life, overseeing full production, venue buildout, and custom set pieces. The team transformed the venue into a lively Parisian street scene featuring a custom ice cream cart, flower stall, and bakery collaboration with Pierre Hermé Paris. We also produced all digital and social content, extending the experience online and capturing the attention ofTokyo’s style community.

The result was a whimsical, multi-sensory environment that broughtFrench artistry to life for a modern Japanese audience.